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This site states the following, "Black Display Frames with Divided Flocked Inserts." We noticed that the web page stated " Are ideal for all types of collections; Indian Artifacts, Pocket Knives, Watches, Medals, Badges, Coins, Patches, Eye Glasses, Straight Razors, Flags, Civil War Relics etc,." It also stated " To borrow a slogan We Still Build Them One At A Time. Each Bluegrass Case is hand made here at our location. Are all made from select grades of hardwood which we purchase locally." The header had wood display cases as the highest ranking keyword. It was followed by display cases, shadow boxes, and flag cases which isn't as ranked as highly as wood display cases. The next words the site uses is black collector frames. shadow was also included and could not be understood by search crawlers.